Marketing Campaign Planning
Chapter 6 Advertising and Public Relations
6.1 The Nature and Types of Advertising
The Nature and Types of Advertising - Marketing Campaign Planning - ثالث ثانوي
PART 1
Chapter 1 Introduction to Marketing
Chapter 2 Consumer Behavior
Chapter 3 Marketing Strategies
Chapter 4 Products and Services
PART 2
Chapter 5 Planning for a Marketing Campaign
Chapter 6 Advertising and Public Relations
Chapter 7 Personal Selling and Sales Promotion
Advertising and Public Relations
Advertisers use visual messages to communicate information about products or services.
What factors do advertisers consider when deciding what to include in their advertisements
CHAPTER LESSONS The Nature and Types of Advertising
MARKETING MATTERS Advertising is any paid one-way communication which is delivered through a mass medium, such as television, radio, newspapers, or social media
How much advertising do you come into contact with every day'
The Nature and Types of Advertising
KEY TERMS Institutional advertising
The Nature of Advertising
How do businesses decide where to place the advertising that they create for their products or services
Organizations use advertising to reach a variety of audiences ranging from small specific groups, such as parents of newborn babies, to extremely large groups, such as athletic footwear buyer
What makes it possible for advertisers to personalize advertising messages for different target markets
How does a salesperson's perception of a brand influence their performance at work
What does advertising have a significant effect on
Different Types of Advertising
advocacy advertising
Recycling is one form of socially approved behavior that advocacy advertising might try to promote. What other socially approved behaviors might it be used for
MARKETING SCENARIO Helping Saudis to Become Electric Vehicle Pioneers
What type of advertising did the company use to promote its new vehicles
Why did the manufacturer need to educate consumers in its target market about their products. What would have happened if they hadn't done this
How will the vehicles with the new upgrade be superior to the vehicle manufacturers' previous models
Competitive advertising
native advertising
What are the benefits of native advertising considered to be
What is the difference between reminder advertising and reinforcement advertising
How does competitive advertising promote a product, service, or brand
In what situation is institutional advertising referred to as advocacy advertising
What does pioneer advertising focus on doing
What are usually the aims of institutional advertising
What is comparative advertising and for which types of prod- ucts is it typically used
What enables advertisers to personalize advertising messages to specific segments
Make Academic Connections Writing
Connect to the Real World You work for an advertising agency. Your agency has been given a new assignment
