Chapter Assessment - Marketing Campaign Planning - ثالث ثانوي
PART 1
Chapter 1 Introduction to Marketing
Chapter 2 Consumer Behavior
Chapter 3 Marketing Strategies
Chapter 4 Products and Services
PART 2
Chapter 5 Planning for a Marketing Campaign
Chapter 6 Advertising and Public Relations
Chapter 7 Personal Selling and Sales Promotion
You decide to create flyers to help get the word out about a coffee shop that you have opened. What kinds of information would you include in the flyers
You are opening a pizza shop in your neighborhood and do not have much money to spend on promotion. Which promotional method(s) would be your best choice to get the word out about your new bu
Explain how promotional methods can be used to create and maintain loyalty among both customers and resellers
What does a persuasive marketing message tell the receiver
You need a new computer. Would a promotion program that informs or one that persuades be more likely to affect your buying decision? Explain your answer
Interpersonal communication is more expensive than mass communication for reaching potential customers. Explain why a company would nevertheless prefer interpersonal communication to mass com
You receive many marketing messages during your day-to-day activities. Which message channel is most likely to be effective in reaching you
Match the terms listed with the definitions . Cause-related marketing
Match the terms listed with the definitions Receiver
Select an advertisement from a magazine or newspaper or an online advertisement. Show the advertisement to five people and ask them the following questions
A company that sells candy would like to improve its image by starting to do charitable work and creating awareness of this charitable work
Choose a national brand in Saudi Arabia and research how it uses advertising, public relations, personal selling, and sales promotion to effectively grow its business
You encounter many types of promotions each day. For each of the following promotions, make a list of two or three examples. Write a sentence describing each item on each list
Companies benefit greatly from promotional elements that work together and complement one another. Give specific examples that illustrate how the following promotional elements can work toget
Go online and look for product sites that have sales promotions related to the products listed in items a–d
Marketing managers need to set promotional objectives for the promotion programs they plan to implement for their company’s products or services
A marketing manager oversees the development of the promotional mix based on the objectives that have been set for the promotion program
Marketing managers need to evaluate the results of their promotional activities and analyze what worked and what could be improved
Promotional displays inform prospective customers about a product, entice them to look at it, and stimulate their buying impulse
Using poster board, draft two designs for a display promoting a school event
You are a horse-riding teacher who has recently moved to a different town in Saudi Arabia. You decide to start your own riding school in this town and you plan how you can promote your busine
