Marketing Campaign Planning
Chapter 8 Digital Marketing
8.2 Monitoring the Digital Media Behavior of Consumers
Monitoring the Digital Media Behavior of Consumers - Marketing Campaign Planning - ثالث ثانوي
PART 1
Chapter 1 Introduction to Marketing
Chapter 2 Consumer Behavior
Chapter 3 Marketing Strategies
Chapter 4 Products and Services
PART 2
Chapter 5 Planning for a Marketing Campaign
Chapter 6 Advertising and Public Relations
Chapter 7 Personal Selling and Sales Promotion
Monitoring Consumers’ Behavior in the Digital Media Age
MARKETING MATTERS Companies are only able to create effective digital marketing strategies targeted at consumers if they know what these consumers are doing when they are using and creating d
What do you understand by the term "digital media behavior" and what examples of it can you think of
What tools or processes exist to monitor the digital behavior of consumers
What are possible reasons why a company would be interested in monitoring the digital media behavior of consumers
The Impact of Digital Media on Consumer Behavior
In many cases, the amount of information that companies can gain in this way is more than they could obtain through traditional marketing venues
How do companies use the information they collect while monitoring the digital behavior of consumers
Which type of media provides more opportunities for collecting information about consumers: traditional media or digital media? Why do you think this is
Why is it so important for companies to monitor the digital media behavior of consumers
How do you think the day-to-day tasks that people who work in marketing have changed due to the rise of digital media?
Methods for Monitoring the Digital Media Behavior of Consumers Social Media Monitoring
Metrics for Digital Media Marketing
Analytics
What challenges could the huge amount of data that marketers have access to today pose for them?
Predictive analytics
MARKETING SCENARIO Monitoring Consumers' Reaction to a Steak Producer's Image Change
What was the outcome of the campaign
What metrics did the company use to monitor consumers' response to the campaign
What digital media did they decide to use in the marketing campaign
What were the steak company's strategic goals for this marketing campaign
Google Analytics
online and track key events such as user registrations and video views
More on Web Analytics
Choose a school event or activity and write two posts for one of its social me- dia accounts about it. Then state the target audience of each post as well as its purpose, such as sales, atten
Why is it important for a business to have a goal for its website or social media accounts? When businesses have set a goal, how can analytics help them
A premium version of Google Analytics, called Google Analytics 360 Suite, has been designed to help companies target potential customers and it can carry out even more in-depth analytics
What does Google Analytics allow marketers to do
What does marketing analytics help companies to understand
What types of decisions do companies use predictive analytics to make
What is a CTR? What type of metric is it
What does social media monitoring involve
What information are marketers able to gain about you because of your interactions with social networks
What analytics tools have social networks developed? How do these usually work
Compare predictive analysis with marketing analysis
What are companies able to do more effectively by monitoring the digital behavior of consumers
Make Academic Connections Communication
Connect to the Real World As everyone has the right to express their opinion about any company, companies should address criticism publicly without hiding negative online comments
