Marketing Campaign Planning

Marketing Campaign Planning - ثالث ثانوي

PART 1

Chapter 1 Introduction to Marketing

1.1 What Is Marketing

1.2 Why Businesses Need Marketing

1.3 The Marketing Concept

1.4 The Impact of Marketing

Chapter 1 Assessment

Chapter 2 Consumer Behavior

2.1 Understanding Consumer Behavior

2.2 What Motivates Buyers

2.3 The Consumer Decision-making Process

2.4 Marketing in a Competitive Business Environment

2.5 Marketing Research

Chapter 2 Assessment

Chapter 3 Marketing Strategies

3.1 Elements of a Marketing Strategy

3.2 Focus on Market Segments

3.3 Positioning for a Competitive Advantage

Chapter 3 Assessment

Chapter 4 Products and Services

4.1 The Product Mix

4.2 Consumer and Business Products

4.3 New Product Development

4.4 What Is a Service

4.5 A Service Marketing Mix

Chapter 4 Assessment

PART 2

Chapter 5 Planning for a Marketing Campaign

5.1 The Communication Process

5.2 The Role and Objectives of Promotion

5.3 The Promotional Mix

Chapter 5 Assessment

Chapter 6 Advertising and Public Relations

6.1 The Nature and Types of Advertising

6.2 Developing an Advertising Campaign

6.3 Public Relations

Chapter 6 Assessment

Chapter 7 Personal Selling and Sales Promotion

7.1 The Nature of Personal Selling

7.2 Sales-promotion Methods

7.3 Promotional Plans

Chapter 7 Assessment

Chapter 8 Digital Marketing

8.1 The Nature and Growth of Digital Marketing

8.2 Monitoring the Digital Media Behavior of Consumers

8.3 Digital Marketing Strategy

Chapter 8 Assessment

Glossary

Marketing Campaign Planning