Chapter Assessment - Marketing Campaign Planning - ثالث ثانوي
PART 1
Chapter 1 Introduction to Marketing
Chapter 2 Consumer Behavior
Chapter 3 Marketing Strategies
Chapter 4 Products and Services
PART 2
Chapter 5 Planning for a Marketing Campaign
Chapter 6 Advertising and Public Relations
Chapter 7 Personal Selling and Sales Promotion
Define and describe the links between the four business func- tions
What are the four positive effects of marketing on society
What are the four positive effects of marketing on society
What are the four positive effects of marketing on society
How does an understanding of marketing help you expand your job opportunities
Why is marketing an important business function
Choose something you have purchased and used recently. De- scribe that product in terms of the 4 Ps of marketing
What are the three activities businesses must do in order to use the marketing concept successfully
Identify the factors that led to the development of the central market
Assess a company's marketing effort if a customer purchases a product but the product is not what was expected? What is the likely result
Choose three of the marketing functions. Describe each function and give an example of how it is used in a specific business
When are consumers involved in marketing activities
Match the terms listed with the definitions. Accounting and finance
Match the terms listed with the definitions Price
Find an article from a current magazine, newspaper, or website that describes how a company developed a new product or service
Identify and record examples from your own experience for each of the following
Identify five people you know who vary in age, gender, occupation, and other personal characteristics. Ask each person the following three questions. Record their answers
Businesses may have problems when the business functions are not coordinated
The two statements below express opinions often held by people who do not understand marketing. Write a paragraph of at least five sentences for each of the statements that demonstrates why t
Managers regularly make decisions about the price of products to provide a good value for customers, make a profit for the business, and ensure that products are sold
Assuming the business makes 4% net profit on each sale, determine how much reduction in profit the store will have for each product
Using the marketing concept, determine reasons why the manager of the business may have decided to reduce the price for each product you identified
Each of the marketing functions provides exciting career opportunities
Work in a team. Think of a product which does not currently exist, but which you believe consumers need and/or would want to buy
