Chapter Assessment - Marketing Campaign Planning - ثالث ثانوي
PART 1
Chapter 1 Introduction to Marketing
Chapter 2 Consumer Behavior
Chapter 3 Marketing Strategies
Chapter 4 Products and Services
PART 2
Chapter 5 Planning for a Marketing Campaign
Chapter 6 Advertising and Public Relations
Chapter 7 Personal Selling and Sales Promotion
Which is more likely to influence your choice of a service provider: word-of-mouth marketing or personal selling? Explain your answer
Compare and contrast equipment-based services with people-based services. Explain which part of the marketing mix a marketer would focus on for each
Consider the offering of personal fitness training services. How is this service intangible and how is it heterogeneous
Continuing economic expansion leads to prosperity and that leads households to have more discretionary income to spend on services
Why do you think companies generate but do not evaluate ideas for new products in step one of the new product development process
What is the difference between capital equipment and operating equipment? Which purchase do you think is more important for a business
How can registering a trademark protect a product line, the packaging, and a brand
Think of a purchase you made recently and answer these questions about it: (1) How important was the purchase to you
ABO is a company that manufactures a tool set for homeowners. Describe the ways ABO could extend its product range to increase customer satisfaction
Match the terms listed with the definitions Brand
Match the terms listed with the definitions Operating equipment
Identify any consumer product that has been on the market for at least five years
Products are planned to respond to consumer needs. Those that best meet those needs are likely to be successful
Study advertisements, product catalogs, and merchandise available for sale in stores in your community
Goods and services have many different characteristics, but they both need to satisfy the needs and wants of the consumer
Developing an appropriate marketing mix for a service is as important as developing the appropriate mix for a product
How do they use their websites to market their businesses
Companies use product lines to be able to serve several target markets with the same basic product
You have been asked to speak to a group of service providers about the future of the service industry and how service providers can effectively market their services. You have selected the fo
A new company has started to take advantage of people’s interest in nature and the environment
