Chapter Assessment - Marketing Campaign Planning - ثالث ثانوي
PART 1
Chapter 1 Introduction to Marketing
Chapter 2 Consumer Behavior
Chapter 3 Marketing Strategies
Chapter 4 Products and Services
PART 2
Chapter 5 Planning for a Marketing Campaign
Chapter 6 Advertising and Public Relations
Chapter 7 Personal Selling and Sales Promotion
Why is it important to carry out each step in the promotional planning process
There are many steps in promotional planning. Which step do you think is the most important
What kind of promotion would foster your company strategy and also persuade pet owners to purchase your product? Explain your answer
As a consumer, you are often given coupons online. Why do you take advantage of some coupon offers but not others
Which sales-promotion method is mostly likely to foster customer loyalty? Give reasons for your answer
What are the advantages and disadvantages of team selling for the salespeople who do it
Many customers do not like personal selling. Explain why customers might be put off by this type of selling
Match the terms listed with the definitions Coupons
Choose a national brand and research how it uses personal selling and sales promotion to grow its business. Prepare a report on the specific promotional efforts of the brand and why they have
You encounter many types of promotions each day. For promotion in a and b below, make a list of five examples. Write a sentence in your notebooks describing each of the examples
Search the Internet for product sites that have sales promotions related to the products listed in items a–d. Write a halfpage summary for each product site and the kinds of sales promotions
Select a product or service which you are familiar with. Go through the promotional planning process using the product or service you have selected, and answer the questions you think the com
Promotional displays inform prospective customers about a product, entice them to look at it, and stimulate their buying impulse
Marketing managers need to evaluate the results of their promotional plans and analyze what worked and what could be improved. This analysis helps them prepare future objectives and create pr
A small company has just created a new type of greeting card. It looks the same as a typical greeting card you can buy in most retail stores. The unique feature is a microchip in the card on
