Digital Marketing Strategy - Marketing Campaign Planning - ثالث ثانوي
PART 1
Chapter 1 Introduction to Marketing
Chapter 2 Consumer Behavior
Chapter 3 Marketing Strategies
Chapter 4 Products and Services
PART 2
Chapter 5 Planning for a Marketing Campaign
Chapter 6 Advertising and Public Relations
Chapter 7 Personal Selling and Sales Promotion
Digital Marketing Strategy
MARKETING MATTERS Most businesses today find it necessary to use digital marketing to gain or maintain their market share
What elements of the marketing mix remain the same with both in-store and online sales
Adapting the Marketing Mix for a Digital Marketing Strategy
Product Considerations
upgrade their product offerings to meet consumer needs. When marketers are managing a product, it is important that they pay attention to consumer-generated brand stories that address the pro
Have you ever contributed ideas online to help a company make decisions or develop new products or services? If you havent. which companies would you be prepared to do this for
Why did the company decide to use this initiative
What did the video game design company decide to do in this marketing initiative
MARKETING SCENARIO Crowdsourcing Ideas for a New Video Game from Consumers
Do you think the company will decide to repeat this crowdsourcing initiative in the future
How did the company know that the initiative was a success
Pricing Considerations
Place Considerations
Where do you prefer to shop: online or in physical stores? If your answer is "it depends". what factors does it depend on?
Promotion Considerations
Despite the extensive use of online promotion from all types of industries, small businesses do not engage in paid Internet advertising as much as larger businesses as they have smaller budge
Some social media posts disappear after 24 hours, while others remain on a companyS feed or grid permanently. How do you think companies decide which of the two formats to use when they want
How have digital media affected the pricing of products? Give examples of the opportunities and challenges presented to marketers in light of these changes
How do the characteristics of digital marketing affect the promotion element of the marketing mix
Describe how social media affects the push-pull dynamic of distribution
How can marketers use the characteristics of the Internet to improve the product element of their marketing mixes
Ethical Issues Surrounding a Digital Marketing
Influencer marketing
It is relatively new compared with other forms of digital marketing and it is an area where there have been a larger than average number of ethical and legal obstacles
How effective is influencer marketing in persuading you to purchase products?
Privacy
Best Practices for Digital Marketing Implementation
Identify one key ethical or legal issue surrounding digital marketing other than the issue of influencer marketing. How do you think lawmakers and policy-makers around the world should addres
How comfortable do you feel about websites or applications collecting data about you while you are online? Do you take any action to stop this happening
Do you believe that influencer marketing is, by its nature, always going to be ethically questionable? Give reasons for your opinion
What is the main reason why there is not adequate legislation to deal with legal issues surrounding digital marketing today
Summarize the best practices for digital marketing that companies should follow
Which types of businesses rarely use digital marketing? Why do you think this is
What are the greatest challenges involved in adapting the marketing mix for digital marketing campaigns
Make Academic Connections Communication
Connect to the Real World Work in a team. Use an online survey tool or a word processing program to develop a questionnaire with five questions to determine what consumers like and dislike ab
