What Is Marketing - Marketing Campaign Planning - ثالث ثانوي

1.1 What Is Marketing

The Kingdom of Saudi Arabia government marketing Saudi Vision 2030 on the global stage

Introduction to Marketing

1.1 What Is Marketing

Why do you think marketing is an important part of the Saudi Vision 2030 initiative

CH A P T E R LE S S O N S What is Marketing

1.1 What Is Marketing

What is Marketing

MARKETING MATTERS

Activate Your Knowledge Brainstorm all the words that come to your mind when you think of marketing. Consider what marketing is, who does it, how they do it, when they do it, and why they do

1.1 What Is Marketing

The Definition of Marketing

1.1 What Is Marketing

Marketing involves many types of exchanges.

1.1 What Is Marketing

What is still the most important objective of market- ing activities today?

Look at the definition of marketing that you wrote before you started reading 1.1. What changes would you make to it now?

Give two examples of how marketing can be used to promote people and ideas?

What activity is included in marketing now, but wasn't until more recent decades?

How were marketing activities typically presented in the mid-twentieth century

Why Study Marketing?

1.1 What Is Marketing

Evidence of marketing activities is usually all around us

1.1 What Is Marketing

people who are involved in marketing activities while also doing other activities as part of their jobs

Do you think that some marketing functions make a bigger contribution to the success of a marketing campaign than others? Explain your answer

Which marketing functions would you be most interested in working in if you go on to work in marketing in the future? Why

The Nine Marketing Functions

1.1 What Is Marketing

Marketing Functions

1.1 What Is Marketing

MARKETING SCENARIO Selling smoothies to a new market

Why do you think the company decided to sell drinks online and on university campuses, and do digital marketing

What risks could be involved in selling this new type of product for the company

Why do you think the drinks company has decided to start selling smoothies to young people

1.1 What Is Marketing

Financing

What are the aims of Marketing-Information Management

What is pricing

What does product and service management involve

1.1 What Is Marketing

Connect to the Real World

Which marketing function involves determining the best methods and procedures to use so that customers can locate, obtain, and use a business or organization’s products or services

What tasks which involve marketing activities do people who do not work in the marketing department do

In the definition of marketing, what is the exchange relationship

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