Chapter Assessment - Marketing Campaign Planning - ثالث ثانوي
PART 1
Chapter 1 Introduction to Marketing
Chapter 2 Consumer Behavior
Chapter 3 Marketing Strategies
Chapter 4 Products and Services
PART 2
Chapter 5 Planning for a Marketing Campaign
Chapter 6 Advertising and Public Relations
Chapter 7 Personal Selling and Sales Promotion
Your competitor provided misleading information about the capability of its product and consumer groups have noticed this deception
Think of a brand that you like and purchase repeatedly. Explain the image that this brand wants to create in the minds of consumers and how it wants to be perceived by them
What do you think would be the most appropriate method to use to evaluate the effectiveness of an advertising campaign that has been designed to sell a service to young people
If you were a media planner selecting media for advertisements targeting high school students, which media type would you choose? Why
There are many steps in the process of advertising campaign planning. Which step or steps do you think is/are the most important? Give reasons for your decision
What do you think is the most effective method for determining the budget for an advertising campaign
What is the difference between reminder advertising and reinforcement advertising
You decide to write a press release to send to local media outlets to help get the word out about the pizza shop you have recently opened. What kinds of information would you include in the p
Match the terms listed with the definitions Advertising appropriation
Match the terms listed with the definitions Advertising appropriation
Marketers annually spend a great deal of money on advertising. Your task in this activity is to become acquainted with advertising costs in the Saudi market
You are the owner of the only hardware store in a city of 100,000 people. You have been able to reduce your promotional efforts because of the lack of competition
Select an advertisement from a magazine, newspaper, or online. Show the advertisement to three different people and ask them the following questions
Choose a national brand and research how it uses advertising and public relations to effectively grow its business. Prepare a report on the specific promotional efforts of the brand and why t
Companies benefit greatly from promotional elements that work together and complement one another
You are a Marketing manager working for a company that sells chips and other snacks. Your target market is young people so you want to project an image for your brand that will appeal to the
Not all advertising is done by companies selling products and services. Find an example of advertising for a government institution or authority and prepare a short report describing the adve
Search the Internet for a website that carries a lot of online advertising
Although you usually think of public relations in relation to a company, a product, or a product line, marketers often consider how people brand themselves
Obesity is an issue that is taken very seriously today. Many children and adults have unhealthy weight issues. Society has blamed much of the obesity problem on fast-food restaurants that ser
Present your ideas and decisions to the class. Use visual aids to help you do this
