What Is a Service - Marketing Campaign Planning - ثالث ثانوي
PART 1
Chapter 1 Introduction to Marketing
Chapter 2 Consumer Behavior
Chapter 3 Marketing Strategies
Chapter 4 Products and Services
PART 2
Chapter 5 Planning for a Marketing Campaign
Chapter 6 Advertising and Public Relations
Chapter 7 Personal Selling and Sales Promotion
What Is a Service?
MARKETING MATTERS Services are the biggest and fastest-growing part of the global economy
Why do you think service businesses usually grow faster than businesses that produce goods
The Growth and Importance of Service Industries
Prosperity
Automation
What are the reasons why people spend more on services during times of prosperity
What are the most important reasons for the recent growth in employment opportunities in the service industry in Saudi Arabia
Complexity
What are some examples of services that are offered to customers
The Unique Qualities of Services
Intangible
The intangibility of services presents special challenges for marketers
Perishable
How can reducing prices be beneficial for the providers of perishable services?
MARKETING SCENARIO Adjusting prices to avoid financial losses
This strategy aims to reduce the negative effects of which issue that can arise in the services sector
How does it try to achieve this aim
Why is the airline keen to sell every seat on its flights
The pricing component of the marketing mix is crucial in the sale of perishable services
If a hotel manager's goal is to increase revPAR by 20% next month, what are the different ways to accomplish this? (Note: Adding rooms is not an option.)
Inseparable
Travel Services Track the Sale of Space
If an airline's RPMs increase by 20% while its load factor declines, what is the likely explanation
Heterogeneous
Why is the delivery of a service often inconsistent
What type of action do service companies often have to take because services are perishable
What challenges does the fact that services are intangible pose for marketers
What are the four defining characteristics of a service
Why is the production and consumption of services described as inseparable
How does a prosperous economy lead to job growth in the service sector
Make Academic Connections Visual Art
Connect to the Real World You work at an 18-hole golf course
