Chapter Assessment - Marketing Campaign Planning - ثالث ثانوي
PART 1
Chapter 1 Introduction to Marketing
Chapter 2 Consumer Behavior
Chapter 3 Marketing Strategies
Chapter 4 Products and Services
PART 2
Chapter 5 Planning for a Marketing Campaign
Chapter 6 Advertising and Public Relations
Chapter 7 Personal Selling and Sales Promotion
Explain the statement, "Effective marketing information reduces the risk in decision making
Explain the statement, "Effective marketing information reduces the risk in decision making
Why do you think a company would want to gather information about its competition
You are a marketing manager who works in a market with intense competition for your company's products. What would be your strategy for increasing sales
Provide two examples of both direct and indirect competition, explaining how they are differentiated
What is extensive decision making, and when do consumers typically use it
What is extensive decision making, and when do consumers typically use it
How does personality influence buying behavior? Give an example that relates to either attitude, self-concept, or lifestyle in answering this question
Think of a major purchase you think you will make in the next year or so. How will you apply the information search step of the five-step consumer decision-making process to this purchase
Think of a major purchase you think you will make in the next year or so. How will you apply the information search step of the five-step consumer decision-making process to this purchase
Choose one of the three types of buying motives discussed in the chapter. With this buying motive in mind, describe how you used it to make a recent purchase
Differentiate consumer needs and wants. Use examples in explaining your answer
Name and describe the two types of consumers that marketers need to understand
Match the terms listed with the definitions Business consumers
Match the terms listed with the definitions Limited decision making
Some products are sold to both business consumers and final consumers
Marketers try to attract your attention with advertisements that address meaningful buying motives
You are the manager of a new clothes store that is opening in three days
Using online news sites, find a corporate announcement of a new product or service
The type of competition a company faces affects the type of marketing strategy it will use
In order to learn more about customers, many organizations use customer feedback cards like the one shown below for a restaurant
An important part of the marketing research process is analyzing the data after it has been collected
You are a consultant advising a company founder that wants to open a clothes store selling low-price clothes items for men, women, and children in your city
