Why Businesses Need Marketing - Marketing Campaign Planning - ثالث ثانوي
PART 1
Chapter 1 Introduction to Marketing
Chapter 2 Consumer Behavior
Chapter 3 Marketing Strategies
Chapter 4 Products and Services
PART 2
Chapter 5 Planning for a Marketing Campaign
Chapter 6 Advertising and Public Relations
Chapter 7 Personal Selling and Sales Promotion
Why Businesses Need Marketing
MARKETING MATTERS The way in which people obtain the products and services that they need has changed dramatically during the course of history.
Activate Your Knowledge Brainstorm all the things that marketing helps businesses to do, or makes it easier for them to do. Consider and discuss how marketing does these things
Why Do Businesses Need Marketing
Why do businesses need to market their products if they are good quality
In what situation are marketing activities usually not e ective
Why is there always a need for marketing if a business is keen to sell its products and services
What approach to marketing did the rst modern companies use
The Development of Marketing as Part of a Business
A typical bartering situation involved someone who was particularly skilled at doing or making something
The Specialization of Labor and the Development of Money Systems
Central Markets
How did the development of markets help businesses grow
Other Marketing Activities
What is its role in the community? What do the sellers do to market their products there
What would you have done to market your products if you were living a long time ago and wanted to exchange them for something else you needed
What examples of bartering do you know of in your neighborhood or community, or on the Internet
The Functions of Business
Production
Why is production important to companies’ success
Operations
Accounting and Finance
MARKETING SCENARIO The future of energy supply
What are the advantages and what could be the possible disadvantages for the company of working together with energy providers from other countries
What challenges do you think a company like this, which is involved in so many different types of business activities, faces
Management
What do managers usually use to help them to make decisions
What skills do managers need
What are a company’s operations
What does merchandising involve
Can you think of an example of a raw material that some companies process and what they produce by doing this
Why has businesses’ approach to marketing changed over time
What is a central market
Which business function takes raw materials and other resources to produce products for sale to consumers or to other businesses
Make Academic Connections
Connect to the Real World Your team members are the managers of a company whose expenses are increasing while sales and profits are declining
