Promotional Plans - Marketing Campaign Planning - ثالث ثانوي
PART 1
Chapter 1 Introduction to Marketing
Chapter 2 Consumer Behavior
Chapter 3 Marketing Strategies
Chapter 4 Products and Services
PART 2
Chapter 5 Planning for a Marketing Campaign
Chapter 6 Advertising and Public Relations
Chapter 7 Personal Selling and Sales Promotion
Promotional Plans
MARKETING MATTERS Each type of promotion that exists has its own strengths and weaknesses
What elements can marketers choose from when they are developing a promotional mix for a product or service
The Promotional Mixجديد 118
Promotional Objective
Do you think online advertising would be the best way for a company that wants to connect with older people? Why / Why not
Target Market
Marketing Mix
Company Strategy
Resources
Why is it important that the elements of a promotional mix complement each otherجديد 125
What aspects of a product might affect the promotional mix that is chosen for itجديد 127
Summarize the five factors that marketers consider when they are deciding which elements to include in their promotional mix
A company wants to avoid distributing paper advertising flyers and brochures because of their company strategy. What could this company strategy be?
Steps in Promotional Planning
The Promotional Planning Processجديد 130
Marketers follow a step-by-step process to develop a promotional plan that is focused, efficient, and based on achievable goals
Research and Analyze the Market
Select the Target Market
Identify Promotional Objectives
Set the Promotional Budget
Develop the Promotional Mix
Implement the Promotional Plan
Evaluate the Results
What information do marketers use to identify a target market for a product or service
How would a promotional budget ideally be set
Choose two elements of the promotional mix (advertising, personal selling, public relations, or sales promotion). What are the advantages and disadvantages of using each element for marketers
MARKETING SCENARIO Using a Digital Strategy to Make Selling More Personal
When will the company evaluate the effectiveness of their promotional mix
What is the target audience for the company's products
What elements have they decided to combine in their promotional mix? Why did they choose these elements
What are the company's promotional objectives
Gauging Effectiveness
how many people per day can it expect to register for the promotion
The weekly Associated Business Journal has a paid circulation of 5,000, gives out 800 free copies, and estimates that for each copy of the newspaper printed, 5.5 people read it. How many peop
What is a promotional plan
How do a company's financial resources affect the types of promotion it uses
Make academic connections Technology
Connect to the real world Choose a real company that you are interested in
