The Impact of Marketing - Marketing Campaign Planning - ثالث ثانوي
PART 1
Chapter 1 Introduction to Marketing
Chapter 2 Consumer Behavior
Chapter 3 Marketing Strategies
Chapter 4 Products and Services
PART 2
Chapter 5 Planning for a Marketing Campaign
Chapter 6 Advertising and Public Relations
Chapter 7 Personal Selling and Sales Promotion
The Impact of Marketing
MARKETING MATTERS Businesses could not sell their products or services without marketing
Activate Your Knowledge Brainstorm a few products or services that you have purchased or used recently which satisfied your needs or gave you something that you wanted
Marketing Affects Business The Value of Marketing
The Marketing Concept
Customer Satisfaction
they are more likely to continue to purchase from that business
What financial benefit can businesses experience if they invest money in marketing and how does this happen
What do companies that use the marketing concept do
What is the main thing that marketing enables customers to do
Why do some people question the value of marketing for businesses
Marketing Helps People
More Products that Satisfy Consumer Needs
Enhanced Social Interaction
Expanded Job Opportunities
Are you currently part of a brand community? If you are, what does this involve and what benefits does it bring you
Have you ever bought products from a specific brand to feel part of a community of friends or other young people? What effects did this have on you
What types of products are usually created in response to marketing activities? Can you think of any real examples where this has happened
Marketing Benefits Society
Improved Standard of Living
More Awareness of Important Social Issues
MARKETING SCENARIO Benefits of a marketing campaign
How successful do you think it will be
Does this campaign appeal to you? Which group of people do you think it is most likely to appeal to
What are the aims of this marketing campaign
What methods does it use to achieve these aims
Improved International Trade
Do you agree that international trade wouldn't be possible without marketing? Give reasons for your answer
What was the last marketing campaign that you saw about a social issue? What was it trying to raise your awareness of? Did it work
Think of an example from your everyday life where the availability of a wide range of products or ser- vices has a positive effect on your standard of living
Can you cite two examples of positive changes to products brought about by marketing ? Give reasons for your answer
Connect to the Real World You work for a Saudi halal food processing company that is considering selling its products globally
Name four ways in which marketing benefits society
How does marketing enable customers to spend time with others
Why is customer satisfaction important to a business
Make Academic Connections Consumer Economics
