Chapter Assessment - Marketing Campaign Planning - ثالث ثانوي
PART 1
Chapter 1 Introduction to Marketing
Chapter 2 Consumer Behavior
Chapter 3 Marketing Strategies
Chapter 4 Products and Services
PART 2
Chapter 5 Planning for a Marketing Campaign
Chapter 6 Advertising and Public Relations
Chapter 7 Personal Selling and Sales Promotion
Name and describe the major ethical and legal issues that have developed in response to the Internet. How should policymakers address these issues
Explain how marketers can adapt the 4 Ps of the marketing mix to the context of digital marketing
Describe the ways marketers can measure digital strategy success
How has new media changed consumer behavior? What are the opportunities and challenges that face marketers with this in mind
What does it mean when a marketing message "goes viral" and why does it occur
What do you think is the advantage of using user-generated content rather than content created by marketers on social networks
Why are social networks becoming an increasingly important marketing tool
How can marketers exploit the characteristics of digital marketing to improve relations with customers
In what ways are digital media different to traditional media? In what ways are they the same
Match the terms listed with the definitions Analytics
Match the terms listed with the definitions User-generated content
Why do you think it is difficult to obtain accurate data from the Internet
Explain why you selected each business. Compare your lists and answers with other students
Businesses have many methods for communicating with consumers on social media available to them as they develop their social media presence Discuss how effective the company is in using those
Do you think the company can continue to use this approach to their use of digital media in the years to come or will they need to make changes? Give reasons for your answer
Choose a social media platform that interests you and research its history and usage
Match a suitable application, website, or social network for your chosen type of digital media to each company. Write a set of recommendations for the company
How would you change them? Prepare a written report on how you would present brand “You” via each of the social media or media sharing accounts you have
Choose a brand you like and familiarize yourself with how that brand uses social media to convey its messages. What would you do if you were the social media director for that brand and you o
Your school is organizing an event to raise money for a local charity. There will be entertainment and refreshments at the event and the guests will each pay an entrance fee to attend
Start by holding a meeting to discuss which types of digital media would be the most effective ones to use to market the event and which specific platforms or applications you would use them
