Marketing Research - Marketing Campaign Planning - ثالث ثانوي
PART 1
Chapter 1 Introduction to Marketing
Chapter 2 Consumer Behavior
Chapter 3 Marketing Strategies
Chapter 4 Products and Services
PART 2
Chapter 5 Planning for a Marketing Campaign
Chapter 6 Advertising and Public Relations
Chapter 7 Personal Selling and Sales Promotion
Marketing Research
MARKETING MATTERS The marketing concept is based on satisfying customer needs
When a business follows the marketing concept, what is the rst thing it needs to start marketing planning
The Importance of Information Marketers Rely on Information
Data can be obtained in two key ways
What do you usually do to get information about products that you either need or want? Do you do anything differently when you are looking for information about services
Consumer Differences
Expanding Choices
Competition
The Global Marketplace
What effects has the ever-increasing globalization of the market had on the need and ability of businesses to gather information from consumers
What are the most effective things that companies can do to avoid the negative effects of large numbers of competitors
In what ways do you think the needs and wants of people in your community have changed during your lifetime
Making Effective Marketlng Decision
There are many reasons to collect information
What is the ultimate aim of gathering information from consumers for marketers
What types of information about the business envi- ronment are marketers interested in? Write down as many as you can remember
What are the three main categories of information that businesses need to consider when they are gathering data from consumers
MARKETING SCENARIO An information exchange relationship between a manufacturer and a store owner
Why would managers of the stores want to obtain information about regulation, possible competition, and street improvements
How do you think the spice company can obtain useful market- ing information from the stores that stock its products
What marketing mix elements could exist in the stores where the spice mixes are sold
What are the two major reasons why a business should collect information about its market
How does a company compete for sales when its products are very similar to its competitors' products
How does a company compete for sales when its products are very similar to its competitors' products
What are discretionary purchases and why are these important to marketers
Make Academic Connections Psychology
Connect to the Real World You work for a marketing research team which does the marketing for a local movie theater
