Chapter Assessment - Event Management - ثالث ثانوي
PART 1
Chapter 1 Introduction to Event Management
Chapter 2 The Market Demand for Events
Chapter 3 Suppliers in the Events Industry
Chapter 4 Planning an Event
PART 2
Chapter 5 Event Marketing and Sponsorships
Chapter 6 Event Financing, Budgeting, & Revenue Maximization
Chapter 7 Events and Sustainability
Chapter 8 Event Logistics, Operations, and Evaluation
Evaluate how the marketing mix may be used by an event manager
Explain one factor that may influence the marketing mix of an event
Give one reason why an event marketing plan should be evaluated
Analyze the main benefit of one types of sponsorship
Identify one benefit of a sponsorship arrangement for an event organizer.
Contrast sponsorship with advertising. What makes them different
Identify one metric to measure the success of sponsorship for an event organizer
Explain one benefit of monitoring an event
Match the key terms (1–15) with the definitions (a–o) Branding
Match the key terms (1–15) with the definitions (a–o) In-kind sponsorship
Complete the following steps: 1. Briefly explain the type of event and who the target audience is. Make sure that you are specific and the target group(s) can be clearly identified.
Analyze the main activities utilized by the event marketing team. How suitable were they? Why do you think they were chosen?
Consider your own personal marketing mix: a. What personal feature(s) were you trying to highlight
What factors influenced your ability to successfully market yourself
Did you plan the steps of your marketing opportunity or did you make it up as you went along? What was the outcome
What measurable “outcomes” would the sponsors expect in the future from the students
Hajj Hackathon
The case study has following objectives: To consider the elements of the marketing mix and the factors that affect
Saudi Arabia hosts over 2 million Muslims annually during a six-day pilgrimage.
One of the five pillars of Islam requires Muslims to perform Hajj at least once in their lives to the holy city of Makkah
Held from August 1 to 3 2018 at the International Exhibition and Convention Center in Jeddah,
Briefly explain the marketing mix used by event organizers for Hajj Hackathon.
Analyze the main factors that influenced the Hajj Hackathon marketing mix
Why was Google chosen as the headline event sponsor for Hajj Hackathon
What types of sponsorship were used and why
What were the benefits to Google of sponsoring Hajj Hackathon
Organizing Marketing and Sponsorship
