Planning Event Marketing - Event Management - ثالث ثانوي
PART 1
Chapter 1 Introduction to Event Management
Chapter 2 The Market Demand for Events
Chapter 3 Suppliers in the Events Industry
Chapter 4 Planning an Event
PART 2
Chapter 5 Event Marketing and Sponsorships
Chapter 6 Event Financing, Budgeting, & Revenue Maximization
Chapter 7 Events and Sustainability
Chapter 8 Event Logistics, Operations, and Evaluation
Riyadh Season fireworks.
EVENT MARKETING and SPONSORSHIPS
Who sponsors events at Riyadh Season, and how are the events marketed?
Most events require marketing to be successful.
Once you have completed this lesson, you should be able to: Explain the marketing mix in relation to event management
KEY TERMS Marketing reach
Event Management and the Marketing Mix
Marketing
Event Promotion
The Event Marketing Mix
Why does an event marketing manager need to consider the marketing mix
Factors That Influence the Marketing Mix
What kinds of refreshments would be appropriate at a business conference? Why
Product/Service
An effective event manager must understand that the main motivating factor for an event
Price
Promotion
Place (Distribution)
The effectiveness of the channels through which an event is promoted and sold is a crucial aspect of its success
What are generally the two most important factors that influence the marketing mix
Planning and Organizing Event Marketing Activities
Planning and Organization
When the market research is complete, the marketing department is in a better position to decide how to promote a particular event
Image and Branding
Why is it desirable to display the event’s branding and logo prominently at the venue
Jockeys competing in the Saudi Cup at the King Abdulaziz Racetrack
slogan
Customer Identification
Goal-setting and Objectives
Planning Event Marketing Activities
When organizing event marketing, why is it important to follow a planning process
Event Marketing Plans
Scheduling and Organizing
Legal and Ethical Issues
Advertising
Why might advertisers need to use different means to reach different members of the same family
Simplified Marketing Plan for a Summer Culture Festival
Event Marketing Plan: Summer Culture Festival
Why is an event marketing plan important
Select the most appropriate answer for each of the following: 1. An important event marketing activity is:
Why is understanding the customer essential when organizing event marketing activities
How might a marketing plan be used when planning an event
