Event Management
Chapter 5 Event Marketing and Sponsorships
5.3 Securing, Managing, and Evaluating Sponsorship
Securing Managing and Evaluating Sponsorship - Event Management - ثالث ثانوي
PART 1
Chapter 1 Introduction to Event Management
Chapter 2 The Market Demand for Events
Chapter 3 Suppliers in the Events Industry
Chapter 4 Planning an Event
PART 2
Chapter 5 Event Marketing and Sponsorships
Chapter 6 Event Financing, Budgeting, & Revenue Maximization
Chapter 7 Events and Sustainability
Chapter 8 Event Logistics, Operations, and Evaluation
Once you have completed this lesson, you should be able to Explain how to determine the sponsorship requirements of an event
KEY TERMS Fit
Determining Sponsorship Requirements
Sponsorship Strategy
Inexperienced event organizers for small events may assume that large companies will be generous with sponsorship
Determining Sponsorship Requirements
A Sponsorship Prospectus
Why do companies pay to sponsor sports events?
Needs of Potential Sponsors
Why are sponsors needed for events
Securing and Managing Sponsorship
What types of events may be sponsored during Riyadh Season
One prominent example of a recurring series of events is the annual Riyadh Season
Prospecting
ROSHN
Why might Aramco wish to be aligned with a motorsport event
than an established annual event with a track record for success
Why is it important to have a strategy for securing sponsorship
Monitoring and Evaluating Sponsorship Activities
Common Issues
Sign-of
Monitoring Arrangements
Sponsorship Evaluation
The Sponsorship Planning and Evaluation Process
the ongoing value of the sponsorship agreement might be evaluated on factors such as
Why is it important to monitor sponsorship agreements
Identifying Sponsorship Opportunities
How do you think the effectiveness of the sponsorship at Saudi Arabia’s first World Defense Show 2022 was evaluated
Select the most appropriate for each of the following: 1. Sponsorship requirements include
Why are there different levels of sponsorship opportunities
Why might poor monitoring and evaluation of sponsorships damage future sponsorship opportunities
