Event Management
Chapter 1 Introduction to Event Management
1.3 The Characteristics of Events as a Service
The Characteristics of Events as a Service - Event Management - ثالث ثانوي
PART 1
Chapter 1 Introduction to Event Management
Chapter 2 The Market Demand for Events
Chapter 3 Suppliers in the Events Industry
Chapter 4 Planning an Event
PART 2
Chapter 5 Event Marketing and Sponsorships
Chapter 6 Event Financing, Budgeting, & Revenue Maximization
Chapter 7 Events and Sustainability
Chapter 8 Event Logistics, Operations, and Evaluation
Once you have completed this lesson, you should be able to Describe the characteristics of events as a service
KEY TERMS Perishable
Events as a Service
Uniqueness
Weddings
The Olympic Games
Perishability
What keepsakes could be used to make an intangible conference more tangible
Intangibility
Personal Contact and Interaction
Labor-Intensiveness
Fixed Timescales
Just because time scales are “fixed” does not mean they cannot be varied
What factors make several instances of a recurring event different to each other
Creating the Right Ambience
Elements in the Ambience and Service of an Event
Why is it important to think about the ambience of an event in its planning stages
The Right Skills for the Job
Eisenhower Matrix
Effectiveness and Efficiency
The issue of perishability also means that event venue managers may have to use a variety of technique
Communication
Forecasting
Attention to Detail
Why must event managers be multiskilled
Select the most appropriate answer for each of the following: Which of the following is NOT a characteristic of an event
A friend who attended an event comments to you that its ambience was poor. Evaluate whether this event could still be called successful. Give reasons for your answer
What are the benefits of using a planning tool such as the Eisenhower Matrix
