The Structure of Demand - Event Management - ثالث ثانوي
PART 1
Chapter 1 Introduction to Event Management
Chapter 2 The Market Demand for Events
Chapter 3 Suppliers in the Events Industry
Chapter 4 Planning an Event
PART 2
Chapter 5 Event Marketing and Sponsorships
Chapter 6 Event Financing, Budgeting, & Revenue Maximization
Chapter 7 Events and Sustainability
Chapter 8 Event Logistics, Operations, and Evaluation
Once you have completed this lesson, you should be able to Describe the main demand potentials
KEY TERMS Current demand
Demand Potentials
How could an event manager predict future demand for an event like the one pictured
Current Demand
Future Demand
Latent Demand
What type of demand potential existed for Formula 1 events in Saudi Arabia prior to the first Saudi Arabian Grand Prix in 2021
small community festival to showcase their works
Suppressed Demand
Why is it important for event managers to consider future demand potential when planning events
What Determines Demand
Prospective attendees will consider factors
Where will people be able to buy the tickets (via a website, a mobile application, a physical sales point, or all three)
Why is it important for an event manager to understand the determinants of demand for an event
What might influence demand for the Souk Okaz Festiva
The Importance of Understanding Demand Structure
The Decision-Making Process
The AIDA Proces
The Importance of Predicting Demand
Predicting Demand for an Event
How might the Internet help in predicting demand for a new event
How does the AIDA process help an event manager in predicting the demand for an event
How would an event manager utilize the AIDA model in the event management process
Select the most appropriate answer for each of the following Which of the following is NOT a category of demand potential
Why might demand for a traditional community event not meet expectations? How could an event manager predict this demand and include it in a plan
