Event Sponsorship - Event Management - ثالث ثانوي
PART 1
Chapter 1 Introduction to Event Management
Chapter 2 The Market Demand for Events
Chapter 3 Suppliers in the Events Industry
Chapter 4 Planning an Event
PART 2
Chapter 5 Event Marketing and Sponsorships
Chapter 6 Event Financing, Budgeting, & Revenue Maximization
Chapter 7 Events and Sustainability
Chapter 8 Event Logistics, Operations, and Evaluation
Once you have completed this lesson, you should be able to Explain what sponsorship is
KEY TERMS Sponsorship
What Is Sponsorship
Some of the Forms of Support That Can Be Provided by a Sponsor
The Sponsorship Process
The Sponsorship Relationship
The Relationship Between the Event Sponsor and the Sponsee
SPONSORSHIP VERSUS ADVERTISING
Why should sponsorship be seen as a process and relationship, rather than a single act
Types of Sponsorship
Financial Sponsorship
On a practical level, the guarantee of funding early on in the process can help event organizers to plan more effectively and make more cost-effective decisions in advance
In-kind Sponsorship
Media Sponsorship
broadcast rights
Promotional Partners
Who sponsored the last major sports event that you saw or attended? How did you know
similar to media sponsors in that they provide an outlet or platform for publicizing and sharing the event among audiences.
Sponsorship Packages
Principal Sponsor
Major Sponsor
These major sponsors must complement the principal sponsor and not be a potential threat to the principal.
Minor Sponsor
Naming Rights
Why might an event have different types of sponsors
The Wider Value of Sponsorship to Various Stakeholders
The following are examples of the range of reasons that brands might align with one another
While they should be compatible, it is not necessary for the sponsor to operate in the exact same sector in order to add value.
Value for Other Stakeholders
Sponsorship Management
When planning the sponsorship of an event, what criteria are crucial to consider when choosing sponsorship partners
What value does sponsorship provide for various stakeholders
Select the most appropriate for each of the following: 1. Which of the following is NOT a category of sponsorship
Do you agree that sponsorship is a form of endorsement? Give reasons for your answer
“Financial viability is the most important value that sponsorship can bring to an event.” Explain whether or not you agree with this statement, giving reasons for your answer
