Chapter Assessment - Event Management - ثالث ثانوي
PART 1
Chapter 1 Introduction to Event Management
Chapter 2 The Market Demand for Events
Chapter 3 Suppliers in the Events Industry
Chapter 4 Planning an Event
PART 2
Chapter 5 Event Marketing and Sponsorships
Chapter 6 Event Financing, Budgeting, & Revenue Maximization
Chapter 7 Events and Sustainability
Chapter 8 Event Logistics, Operations, and Evaluation
Explain what is meant by the “scope” of an event. Choose an event and evaluate its scope
Describe one way in which attendance levels for a global event in a large city can be predicted
Identify and explain one method for monitoring event size and scope
Explain one reason why it is important to identify the size and scope of an event. Apply this reason to a real event you are familiar with
Describe one of the main motives for attending an event. Explore how this motive affects attendees depending on the size, location, and type of event
Explain the meaning of the term “primary motivator
Analyze why it is important for an event manager to understand the main motive for attendance at an event.
A colleague suggests that there only needs to be one component to an event. Justify to your colleague why there should be more than one component.
Describe one potential fringe component of a cultural festival.
Explain why an event manager needs to understand the event component mix. Apply this understanding to a real event and evaluate what components are involved.
Explain what is meant by “demand potential”.
Select one determinant of demand that can be controlled by an event manager. Describe how the event manager can control this determinant.
Explain what is meant by the term “structure of demand”.
Match the key terms (1–22) with the definitions (a–v) Catchment area
Match the key terms (1–22) with the definitions (a–v) Fringe event
Complete the following prompts Identify and explain the size and scope of the event
If you had been managing the event, would you have used a similar or different event component mix? Explain your answer
Was the event a success? Think about the factors the event organizer would have used as KPIs.
What, if anything, would have changed your mind about attending the event?
Were there any secondary reasons?
What was the main reason you attended the event
Winter at Tantora Festival
The aim of this case study is to examine the way in which market demand affects the size and scope and the events mix, with the following objectives:
One of Saudi Arabia’s most prestigious culture festivals, first held from December 2018 until March 2019
In addition to this core experience, the annual event of Winter at Tantora brings together the best of art, classical music, theater, culture, and history in a multi-week program. Fringe even
How do event managers determine the size and scope of events that are relatively new to the market
How are attendance levels predicted and how are choices about core and fringe activities made
How much research into attendance motivators is necessary when planning future Winter at Tantora events
If you were in charge of the event’s planning team, how would you develop the event’s component mix to keep attracting visitors to the festival year after year
Defining the Component Mix
