Fireworks at a Formula 1 racing event at the Corniche, Jeddah.
People and organizations regularly hold events.
Think back to an event you attended. Was it managed well? Why/Why not?
What Is an Event?
What other rituals are common during Eid al-Fitr celebrations?
Figure 1-1 Comparison of Event Scale
Mega events
Figure 1-2 A Selection of Events Across Saudi Arabia
of job opportunities available in large organizations
What four characteristics do most events share?
Why Hold Events?
Celebration
Special Events
Why might a sports clothing brand want to sponsor a winter sports competition?
Raising Awareness
Sales and Marketing
Why are event managers not normally used for small, family events?
The Four Categories of Special Events
Business Events
Figure 1-4 Categories of Organization
Product Launch
Exhibition
In Saudi Arabia, examples of exhibitions include the Riyadh
Conference
Work-Function/Team-building Event
Cultural Events
Entertainment Events
Sports Events
Can you name two types of events that fall into each of the four main categories?
A High-Pressure Role
What do you think?
Select the most appropriate answer for each of the following: 1. Which of the following is a professional events manager most likely to
3. Compare two different categories of events. In what different ways would you execute these events?
Choose an event that has been mentioned in this lesson.
