Internet Monitoring - Business Decision Making - ثاني ثانوي

218 7 Chapter رة ا Ministry of Education 2024-1446 Business Decision Making S1 S2 S3.indb 218 Technology @ Work: Internet Monitoring To learn more about their customers, many companies monitor the Internet for activities and comments related to their products and services. To do so, they use tools such as Google Alerts, as shown in Figures 7-5 and 7-6. Other Internet mon- itoring tools work in a similar way, such as Mentionmapp, which monitors Twitter comments and trends; Social Mention, which monitors social networking sites; and Brand24, which is designed for businesses. If you work in sales, marketing, or customer service, you can set up keywords or topics you want Google Alerts to track, such as the name of your product or company. Google Alerts then monitors the entire Web and sends the results of what it finds to you by e-mail. The results are links to locations such as Web pages, blogs, online articles, videos, and reviews, that mention your company. If customers comment on your products, you can contact them to show appreciation or offer to solve their problem. This proactive approach is proving popular with consumers, who are often frustrated when trying to contact customer service representatives in large companies. 1. Visit the Google Alerts homepage Open your Web browser and go to www.google.com/alerts. Enter one or more keywords for the alert you want to set up. For example, to track Web content that mentions your company, enter your company's name. 2. Select the type of alert you want to receive You can choose one of six types of alerts: Everything, which tracks news arti- cles, Web sites, and blogs; News, which tracks the latest news articles; Blogs, which tracks the latest blog posts; Video, which monitors the latest online videos; Discussion, which tracks discussions in Google Groups; and Books, which tracks content in Google Books. 3. Select a frequency Choose how often you want to receive the alerts. You can receive them as soon as Google Alerts finds a match to your keyword, once a day, or once a week. 4. Provide an e-mail address Enter the e-mail address where you would like to receive the Google Alerts. 5. Finish creating the alert Click the Create Alert button, shown in Figure 7-5. Google Alerts will verify 30/06/2023 14:28

وزارة التعليم Ministry of Education 2024-1446 your e-mail address and then send you updated alerts according to the fre- quency you selected. FIGURE 7-5: Setting up Google Alerts http://www.google.com/alerts File Edit View Favorites Tools Help Page Safety Tools▾ +You Web Images Videos Maps News Gmail More - Google alerts Specialty Travel beta D p-cx Google Alerts -Monitor the... X Preview results Type: Everything How often: Once a day Volume: Only the best results Create Alert button Your email: Business Decision Making S1 S2 S3.indb 219 There were no results for your search terms in the last day. Below is a sample of the type of results you will get. Web Specialty Travel 2 new results for Quest Specialty Travel Specialty Travel (ST) takes the toil out of travel and puts then thrill back in. Travelers don't just take a ST tour, they sense it, savor it, and share it... www.specialtytravel.com/ Specialty Travel Press Jun 4, 2009... RIYADH - The inaugral event in Specialty Travel's new Wanderlust Travelogue Series will feature acclaimed Canadian travel writer ... www.scribd.com/doc/16090326/ Specialty-Travel-Press Enter your company's name as a search term Manage your alerts Google Alerts Help - Terms of Use Privacy Policy Google Home-2011 Google 6. Manage your alerts Revise your alert settings on the Manage Alerts page, shown in Figure 7-6, if you are receiving too much or too little information. FIGURE 7-6: Managing Google Alerts http://www.google.com/alerts/manage File Edit View Favorites Tools Help Page Safety Tools - +You Web Images Videos Maps News Gmail More - Google alerts beta Google Alerts Everything Volume How often Quest Specialty Travel Only the best results Once a day Dulate Create a new alert Google Alerts Help - Terms of Use Privacy Policy Google Home-2011 Google I Deliver to D Lisa Ruffolo NMcDonald@specialtytravel.com Switch to text emails Managing Teams to Support Decisions in Organizations 219 30/06/2023 14:28

YOU TRY IT Practice setting up Google Alerts. Open a Web browser and go to https://www. google.com/alerts. Set up a new alert to track Web activity about a company you'd like to work for. In your notebook, write the name of the company you are tracking with a Google alert. Then copy the text of the e-mail you received about your first set of alerts. REVIEW QUESTIONS 1. Why do companies use Internet monitoring tools? a. To prevent employees from using the Web. b. To learn how to listen actively. c. To learn more about their customers. d. To learn how to search the Web. 2. Which of the following alerts does Google Alerts not offer? a. blogs b. news c. weather d. video 220 7 Chapter رة ا Ministry of Education 2024-1446 Business Decision Making S1 S2 S3.indb 220 30/06/2023 14:28