Mashups - Business Decision Making - ثاني ثانوي

Technology @ Work: Mashups A mashup is a Web application that combines features or information from more than one source. A popular example is the integration of open-source mapping software (such as Google Maps) with company-specific data, to create an inter- active map to promote the company's services. For example, the map might show branch locations of a particular bank or Panda grocery store in the region. Clicking on a locator might provide the address or opening hours of that branch. Businesses like Al-Rajhi Bank are using mashups to develop views of information that aid in decision making. Business mashups typically combine data from inter- nal and public sources, and publish the results within the company for employ- ees to use. case Omar wonders if the company could develop an in-house mashup that uses mapping Web sites and local data about weather, events, and travel information. He asks you to learn the basics of mashups and their benefits to business. DEFINITION Mashup: A Web application that combines features or information from more than one source. QUICK TIP Like automobile dashboards, business dashboards display current information about an organization's performance or other indicators. See, for example, https://covid19. moh.gov.sa/. Essential Elements 1. Use the best of the Web Mashups are created from parts of Web applications and services and result in innovative resources. Because they present information in new ways, they can help you to make quick decisions that depend on factors such as weather and traffic. For example, if your company does business overseas, it could create a mashup between a translation service such as Google Translate and local business news so you can find up-to-date market information in your native language. 2. Find mashups by type The two main types of mashups are consumer and business, and the two types overlap. Consumer mashups include mapping, photo and video, search, shopping, and news. News mashups use sources such as the Arab News and syndication technologies such as Really Simple Syndication (RSS) وزارة التعليم Ministry of Education 2024-1446 Business Decision Making S1 S2 S3.indb 67 Solving the Problem 67 30/06/2023 14:28

to provide personalized news summaries on your desktop. Government departments such as the Ministry of Health use RSS feeds to share important information and announcements about their services. Business mashups generally help employees process information or decision makers view information in new ways. For example, online retailers can com- bine customer orders with credit card approval and protection systems from banks to offer secure online payment for orders. Managers can view mash- ups called dashboards, windows that graphically summarize information about how a business is operating. DEFINITION Dashboard: A window that graphically summarizes information about how a business is operating. YOU TRY IT Explore online mashups and RSS feeds. Complete the following steps. 1. Get ready 1. Open a Web browser such as Internet Explorer or Firefox, and go to a Web site that provides mashups or uses RSS feeds: Saudi Ministry of Health: https://www.moh.gov.sa/en/Pages/default. aspx 2. Explore the Web site to discover how it uses RSS and mashup technol- ogy (for example, the interactive map). 3. Take at least three screenshots of your activities on the Web site. 2. Now you try it Using a word processor, paste at least three screenshots of your activities into a new document. Alternatively, write down a description of your activities in your notebook. 68 Chapter 2 Ministry of Education 2024-1446 Business Decision Making S1 S2 S3.indb 68 30/06/2023 14:28

REVIEW QUESTIONS 1. What is a mashup? a. A matrix for making decisions b. A way to use groups to solve problems c. A way to make decisions based on intuition d. A Web application that combines features or information from more than one source 2. A business might create a mashup to: a. develop views of information that aid in decision making b. learn how to manage by exception c. test solutions using worst-case scenarios d. schedule Web conferences وزارة التعليم Ministry of Education 2024-1446 Business Decision Making S1 S2 S3.indb 69 Solving the Problem 69 30/06/2023 14:28