Crowdsourcing - Business Decision Making - ثاني ثانوي

Technology @ Work: Crowdsourcing Crowdsourcing is a term to characterize a way of using groups to solve prob- lems. The groups are usually online communities called a crowd. An organiza- tion broadcasts a problem to the crowd as an open call for solutions. The crowd submits solutions, and then the organization selects and owns the best solution. It sometimes rewards members of the crowd. The Royal Commission for Riyadh City is consulting consumers' opinions through crowdsourcing to help transform the city and improve its services. The National Competitiveness Center's Public Consultation Platform enables individuals and businesses to share insights on proposed economic and development projects (https://istitlaa.ncc.gov.sa/ar/ Pages/default.aspx). Through crowdsourcing, a company can investigate prob- lems at low cost and might produce innovative solutions from a wider range of people than it employs. The risks to the company are that it might waste time looking for a solution from the crowd, who is not committed to helping the company solve the problem. case Because the problem at the travel company you're working for is common to the travel industry, Omar is considering working with other travel companies to solve the problem and asks you to learn more about crowdsourcing. DEFINITION Crowdsourcing: A way of using groups to solve problems. The groups are usually online communities, such as members of a blog or visitors to a Web site, called a crowd. An organization broadcasts a problem to the crowd as an open call for solutions. The crowd submits solutions, and then the organization sorts through them, finding the best ones. The organization selects and owns the ultimate solution, and sometimes rewards members of the crowd. QUICK TIP Open-science problem solving is a form of crowdsourcing. 38 Chapter 1 Ministry of Education 2024-1446 Essential Elements 1. Strength in numbers The value of crowdsourcing comes from the thousands or millions of people participating. Successful Web sites such as the National Business Innovation Portal Fikra (www.fikra.sa) use crowdsourcing, by drawing upon over 60 government and private agencies to offer services that promote and support the development of small and medium enterprises. Business Decision Making S1 S2 S3.indb 38 30/06/2023 14:27

YOU TRY IT 2. Collaboration matters Crowdsourcing can provide valuable feedback for companies about their products. More than feedback, however, customers often want to collabo- rate. For example, a furniture company might invite its customers to submit designs for chairs, helping to develop the crowd into a loyal and enthusiastic customer base. 3. Different, not necessarily better Crowdsourcing is not designed for every business. A crowd's decisions can determine the direction of a company or product. Crowdsourcing works well for businesses such as video Web sites, which are popular and draw enough numbers to provide a representative sample. Other products or businesses that have less appeal, such as household cleaners, are unlikely to attract enough of a crowd to solve problems. Explore crowdsourcing sites. Complete the following steps. 1. Get ready 1. Open a Web browser such as Internet Explorer or Firefox, and go to a Web site that relies on crowdsourcing: Public Consultation Platform: https://istitlaa.ncc.gov.sa/ar/About/ Pages/default.aspx Project Gutenberg: http://www.gutenberg.org National Business Innovation Portal: https://www.fikra.sa/ 2. Explore the Web site and learn how to participate; sign up and partici- pate, if possible. 3. Take at least three screenshots of your activities on the Web site. 2. Now you try it Using a word processor, paste at least three screenshots of your activities on a crowdsourcing Web site into a new document. Alternatively, describe your activities in your notebook. وزارة التعليم Ministry of Education 2024-1446 Business Decision Making S1 S2 S3.indb 39 Identifying and Defining Problems 39 30/06/2023 14:27

REVIEW QUESTIONS 40 Chapter 1 Ministry of Education 2024-1446 Business Decision Making S1 S2 S3.indb 40 1. Crowdsourcing is a way to: a. employ staff b. reduce risk and increase rewards c. use many overseas workers to perform tasks d. use groups to solve problems 2. The most successful crowdsourcing examples involve: a. volunteer efforts where the results are provided for the common good b. persuading customers to purchase services c. products that have specific, limited appeal d. high company profits with low crowd compensation 30/06/2023 14:27