What Motivates People to Attend Events - Event Management - ثالث ثانوي
PART 1
Chapter 1 Introduction to Event Management
Chapter 2 The Market Demand for Events
Chapter 3 Suppliers in the Events Industry
Chapter 4 Planning an Event
PART 2
Chapter 5 Event Marketing and Sponsorships
Chapter 6 Event Financing, Budgeting, & Revenue Maximization
Chapter 7 Events and Sustainability
Chapter 8 Event Logistics, Operations, and Evaluation
Once you have completed this lesson, you should be able to Identify and explain the three main motives for attending events
KEY TERMS Primary motivator
Three Main Motives for Attending Events
Personal Motives
Social Motives
What may motivate people to attend a sporting event
Business Motives
Why might personal motives for attending an event be different to business motives
Primary vs Secondary Motives for Attending Events
A Combination of Motives for Attending an Event
Motives of Different Stakeholders
Why might the primary motivator for attending a business event vary from one attendee to another
Maslow’s Hierarchy of Needs
Why Is It Important to Identify Motives
catchment area
Identifying Motivators
influence decisionmakers
Why is it important to understand secondary motivators when planning events
Select the most appropriate answer for each of the following What would be an attendee’s primary social motivator for attending an event
What primary motives do you think apply to attendees across different types of events
What are the best ways to understand the primary and secondary motivators of event attendees
