Event Management
Chapter 1 Introduction to Event Management
1.4 How Event Management Links to Other Business Functions
How Event Management Links to Other Business Functions - Event Management - ثالث ثانوي
PART 1
Chapter 1 Introduction to Event Management
Chapter 2 The Market Demand for Events
Chapter 3 Suppliers in the Events Industry
Chapter 4 Planning an Event
PART 2
Chapter 5 Event Marketing and Sponsorships
Chapter 6 Event Financing, Budgeting, & Revenue Maximization
Chapter 7 Events and Sustainability
Chapter 8 Event Logistics, Operations, and Evaluation
Once you have completed this lesson, you should be able to Explain the implications of special events for stakeholder groups
KEY TERMS Competing forces
Managing Stakeholders
Stakeholders in an Event
Who might the stakeholders for a business conference be
Potential Stakeholders for an Event
Why is it important to understand who the stakeholders for an event are
Managing Key Business Functions
Delegation
Why is it important to delegate responsibility to colleagues or subcontractors
Analyzing PESTLE Impacts
PESTLE analysis
SWOT Analysis
The PESTLE and SWOT frameworks
Why must an event manager consider PESTLE factors
What might be some barriers to effective research and planning
The Importance of Context
Select the most appropriate answer for each of the following The main positive direct impact of a tourism event is
Identify the likely stakeholders for a large sporting event. What competing forces or stakeholder requirements might the manager of the event need to balance
Evaluate why a business might choose to delegate responsibility for a technical role to a specialist. What are the potential benefits and risks involved
