Marketing Campaign Planning Chapter 1 Introduction to Marketing 1.1 What Is Marketing

What Is Marketing - Marketing Campaign Planning - ثالث ثانوي

PART 1

Chapter 1 Introduction to Marketing

1.1 What Is Marketing

1.2 Why Businesses Need Marketing

1.3 The Marketing Concept

1.4 The Impact of Marketing

Chapter 1 Assessment

Chapter 2 Consumer Behavior

2.1 Understanding Consumer Behavior

2.2 What Motivates Buyers

2.3 The Consumer Decision-making Process

2.4 Marketing in a Competitive Business Environment

2.5 Marketing Research

Chapter 2 Assessment

Chapter 3 Marketing Strategies

3.1 Elements of a Marketing Strategy

3.2 Focus on Market Segments

3.3 Positioning for a Competitive Advantage

Chapter 3 Assessment

Chapter 4 Products and Services

4.1 The Product Mix

4.2 Consumer and Business Products

4.3 New Product Development

4.4 What Is a Service

4.5 A Service Marketing Mix

Chapter 4 Assessment

PART 2

Chapter 5 Planning for a Marketing Campaign

5.1 The Communication Process

5.2 The Role and Objectives of Promotion

5.3 The Promotional Mix

Chapter 5 Assessment

Chapter 6 Advertising and Public Relations

6.1 The Nature and Types of Advertising

6.2 Developing an Advertising Campaign

6.3 Public Relations

Chapter 6 Assessment

Chapter 7 Personal Selling and Sales Promotion

7.1 The Nature of Personal Selling

7.2 Sales-promotion Methods

7.3 Promotional Plans

Chapter 7 Assessment

Chapter 8 Digital Marketing

8.1 The Nature and Growth of Digital Marketing

8.2 Monitoring the Digital Media Behavior of Consumers

8.3 Digital Marketing Strategy

Chapter 8 Assessment

Glossary

1.1 What Is Marketing

1.1 What Is Marketing

1.1 What Is Marketing

1.1 What Is Marketing

1.1 What Is Marketing

1.1 What Is Marketing

1.1 What Is Marketing

1.1 What Is Marketing

1.1 What Is Marketing

1.1 What Is Marketing

1.1 What Is Marketing

1.1 What Is Marketing