Reading - Mega goal 1 - أول ثانوي

O رابط الدرس الرقمي 4 The Art of Advertising 9 Reading Before Reading 1. What words do you think of when you read the words “credit card”? 2. Read the text and write sentences to show the history of the credit card. Use the timeline below. The World of Plastic www.ien.edu.sa 1 Can you imagine a world without credit cards? Until the 1950s, a world without the use of cash was simply inconceivable. Today an economic universe without plastic would be impractical. Whether it's for business. or for leisure, the credit card is used to pay for goods and services from New York to Beijing. 2 It all started in 1949 when Frank McNamara scheduled a business dinner in a New York restaurant. Before he left for the dinner, Frank changed suits. When the waiter presented the check, Frank realized that he had left his wallet in the other suit. The embarrassing situation was solved, but that night Frank asked himself: "Why should people be limited to spending what they are carrying in cash, instead of being able to spend what they can afford?" A year later, Frank returned to the same restaurant in New York. When the check came, Frank handed the waiter a small cardboard card, a Diner's Club Card, and signed for the meal. This event is known in the 10004 the 1962 movie, The Man from the Diner's Club. In it, an employee at Diner's Club issues a credit card to a well-known gangster and has to get it back in order to keep his job. The Ideal Toy Corporation joined in the trend when it created a board game called the Diner's Club Game. The idea of the credit card quickly expanded outside the United States. The Diner's Club Card became the first international charge card in 1952 with franchises in Canada, France, and Cuba. In 1955, Western Airlines became the first airline to accept the Diner's Club Card. Ten years later, the card was accepted by every airline in the United States. Diner's Club expanded its services to hotels, car rentals, and other businesses. 4 Other famous international credit cards have been created such as American Express, Visa, and MasterCard. There are hundreds of local bank cards, department store credit cards, supermarket credit cards, and so forth around the world. credit card industry as the "First Supper." Soon the concept of "charging it" was picked up by merchants as an alternative form of payment to the use of cash. By 1952, the Diner's Club Card was accepted by thousands of businesses across the United States, and it became a status symbol for those who carried it. 3 The Diner's Club Card soon became a cultural icon. Hollywood cashed in on the "charge-it craze" with 5 In 1984, the first card members rewards program was created, aimed mostly at business travelers. It gave valuable benefits and special privileges to loyal users. Now many reward programs offer free airline miles and discounts on hotels and other products. 6 Ever since a businessman forgot his cash in 1949, people have used credit cards. An entirely new business was created that revolutionized the way the world has paid for goods and services ever since. وزار54 عليم + 1949 1950 1949: Frank couldn't pay for dinner because he forgot his wallet. Ministry of Education 2024-1446 MG_01_COMBO_TEXT_2024.indb 54 1952 30/4/24 2:01 AM

The world of Plastic

وزارة التعليم After Reading A. Choose the correct meaning of each word. 1. inconceivable (paragraph 1) a. cannot have children 2. impractical (paragraph 1) a. not convenient 3. limited (paragraph 2) a. small company 4. status symbol (paragraph 2) a. belonging to the state. 5. cash in (paragraph 3) a. to make money from 6. franchise (paragraph 3) a. a French product b. impossible to imagine c. uncreative b. not usual b. kept within a boundary. b. brand name c. out of practice c. disabled c. sign of high social standing c. branch of a company b. use a cash machine c. to invest b. a big corporation 7. revolutionize (paragraph 6) b. protest strongly a. greatly change c. turn back B. With the help of a dictionary, write down three words that start with the following prefixes, meaning "not": in-: im-: C. Answer the questions about the reading. 1. How long have credit cards been available? 2. Why was Frank McNamara embarrassed? 3. What did McNamara think was a silly restriction? 4. What phrase was used to describe the use of credit cards, in contrast to the phrase "paying in cash"? 5. What shows that the Diner's Club card was becoming popular? 6. What did the credit card represent to people who possessed one? 7. How did the use of credit cards expand? Discussion What do you think the world would be like without credit cards? Ministry of Education 2024-1446 MG_01_COMBO_TEXT_2024.indb 55 55 30/4/24 2:01 AM

choose the correct meaning of each word 1. Inconceivable

what do you think the word world would be like without credit cards?