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دخول:
المنهج السعودي
المنهج العراقي
المنهج المصري
الفصل:
1
2
3
المنهج السعودي
المنهج العراقي
المنهج المصري
الفصل:
1
2
3
Marketing Campaign Planning
Chapter 2 Consumer Behavior
2.1 Understanding Consumer Behavior
Understanding Consumer Behavior - Marketing Campaign Planning - ثالث ثانوي
PART 1
Chapter 1 Introduction to Marketing
1.1 What Is Marketing
1.2 Why Businesses Need Marketing
1.3 The Marketing Concept
1.4 The Impact of Marketing
Chapter 1 Assessment
Chapter 2 Consumer Behavior
2.1 Understanding Consumer Behavior
2.2 What Motivates Buyers
2.3 The Consumer Decision-making Process
2.4 Marketing in a Competitive Business Environment
2.5 Marketing Research
Chapter 2 Assessment
Chapter 3 Marketing Strategies
3.1 Elements of a Marketing Strategy
3.2 Focus on Market Segments
3.3 Positioning for a Competitive Advantage
Chapter 3 Assessment
Chapter 4 Products and Services
4.1 The Product Mix
4.2 Consumer and Business Products
4.3 New Product Development
4.4 What Is a Service
4.5 A Service Marketing Mix
Chapter 4 Assessment
PART 2
Chapter 5 Planning for a Marketing Campaign
5.1 The Communication Process
5.2 The Role and Objectives of Promotion
5.3 The Promotional Mix
Chapter 5 Assessment
Chapter 6 Advertising and Public Relations
6.1 The Nature and Types of Advertising
6.2 Developing an Advertising Campaign
6.3 Public Relations
Chapter 6 Assessment
Chapter 7 Personal Selling and Sales Promotion
7.1 The Nature of Personal Selling
7.2 Sales-promotion Methods
7.3 Promotional Plans
Chapter 7 Assessment
Chapter 8 Digital Marketing
8.1 The Nature and Growth of Digital Marketing
8.2 Monitoring the Digital Media Behavior of Consumers
8.3 Digital Marketing Strategy
Chapter 8 Assessment
Glossary
PART 1
Chapter 1 Introduction to Marketing
1.1 What Is Marketing
1.2 Why Businesses Need Marketing
1.3 The Marketing Concept
1.4 The Impact of Marketing
Chapter 1 Assessment
Chapter 2 Consumer Behavior
2.1 Understanding Consumer Behavior
2.2 What Motivates Buyers
2.3 The Consumer Decision-making Process
2.4 Marketing in a Competitive Business Environment
2.5 Marketing Research
Chapter 2 Assessment
Chapter 3 Marketing Strategies
3.1 Elements of a Marketing Strategy
3.2 Focus on Market Segments
3.3 Positioning for a Competitive Advantage
Chapter 3 Assessment
Chapter 4 Products and Services
4.1 The Product Mix
4.2 Consumer and Business Products
4.3 New Product Development
4.4 What Is a Service
4.5 A Service Marketing Mix
Chapter 4 Assessment
PART 2
Chapter 5 Planning for a Marketing Campaign
5.1 The Communication Process
5.2 The Role and Objectives of Promotion
5.3 The Promotional Mix
Chapter 5 Assessment
Chapter 6 Advertising and Public Relations
6.1 The Nature and Types of Advertising
6.2 Developing an Advertising Campaign
6.3 Public Relations
Chapter 6 Assessment
Chapter 7 Personal Selling and Sales Promotion
7.1 The Nature of Personal Selling
7.2 Sales-promotion Methods
7.3 Promotional Plans
Chapter 7 Assessment
Chapter 8 Digital Marketing
8.1 The Nature and Growth of Digital Marketing
8.2 Monitoring the Digital Media Behavior of Consumers
8.3 Digital Marketing Strategy
Chapter 8 Assessment
Glossary
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