The Art of Advertising - Mega goal 1 - أول ثانوي

4 The Art of Advertising A وزارة التعليم Complete the story. Use the words in the box. smooth compact options customize classic Imad wanted to buy a car. He went for a walk last week, and he saw a small, (1) car that he liked. It was parked on the street. He went to a car dealership to look at new cars. With a new car, you can (2) it to have exactly what you want. But a new car would be too expensive for Imad. A friend told him to call his neighbor Abdullah. He was trying to sell his old car because he had just bought a new one. Imad went to his neighbor's house and looked at the car. Abdullah showed him the ad that he had written. It listed all the (3) that came with the car. It was not as small as a compact car, but it was not too big. His neighbor said that the car was called a (4) and that it would never go out of style. The interior was clean and simple. And it would provide a very (5) ride. Imad thought it was a great deal. He paid for the car and Abdullah gave him the keys. It was a great day for Imad! Ministry of Education 2024-1446 MG_01_COMBO_TEXT_2024.indb 247 Unit 4 247 30/4/24 2:05 AM

4 The Art of Advertising B Complete the paragraphs with the verbs in parentheses. Use the correct. form of the passive (simple present, simple past, present perfect, or future). Before the 20th century, advertising was not very important, since most things (1) (make) things (3) (produce) at home or (2) (buy) from small, local stores. But by 1900, many in factories and (4) (sell) to people who lived far from the factories. Through about these products. advertising, people (5) (tell) Advertising has become an art and a science. Today a lot of money (6) (spend) on research for advertising. Before a company launches its ads, the ads (7) (show) DRINK FIZZ ...And add some sparkle to your life. SPIZZ C it (8) (not launch) to many people. If people don't like the ad, For some time now, many questions (9) (ask) about the effects of advertising. (10) (affect) people's attitudes and values advertising, and if so, how? by In the future, even more time and money (11) (spend) on advertising. Even more questions about the effects of advertising (12) (ask) will be important to find some answers. and it Doc's Cure-All Doc's CURE-ALL Fights colds, headaches, stomachaches, back pains, and bad moods. Read the descriptions of people and objects that are in the Guinness World Records. Write a headline for each description. Use the superlative form of the adjective. The heaviest beef burger 1. A beef burger weighing 2.5 tons was made at the Outagamie County Fair in Seymour, Wisconsin, on August 5, 1989. Octavio Guillen and Adriana Martinez had a very long marriage. They were married for 67 years! 2. 3. N3 4. Robert Wadlow, who died in 1940, was 2.71 meters tall. Titanic (1997) was an expensive movie to make. Different problems made it more expensive than any other movie. How valuable can a slice of cake be? Very valuable! In 1998, a slice of cake left over from the wedding of the Duke of Windsor and Wallis Simpson more than 60 years before was sold for $29,900! Source: Guinness World Records 2000: Millennium Edition (Bantam, 2000) 248 Unit 4 وزارة التعليم Ministry of Education 2024-1446 MG_01_COMBO_TEXT_2024.indb 248 30/4/24 2:05 AM

D وزارة التعليم 4 The Art of Advertising Complete the descriptions. Use the comparative form of the adjectives in the box. cheap refreshing expensive small healthy special large comfortable If I sell the Luxura, I'll make a lot of money! If I buy the Compacta, I'll save a lot of money! $$ COMPACTA LUXURA $$$ LUXURA These look like shoes I can wear with anything.... But these look like shoes I'll love to wear! 2 It's only size 4, and it fits! 1 I should get the water. But, like the ad says, soda is so refreshing! Why don't you try size 8? 3 SODA 508A 1. He wants to sell him the car that's buy the car that's 2. The shoes with the low heels are 4 but he wants to than the shoes with the high heels, but the shoes with the high heels are 3. Mohammed knows that water is thinks that soda is 4. Maha likes the dress in the wants her to try the dress in the than soda, but he than water. size, but her mother size. Ministry of Education 2024-1446 MG_01_COMBO_TEXT_2024.indb 249 Unit 4 249 30/4/24 2:05 AM

4 The Art of Advertising E Write descriptions for the photos. Use as...as and the adjectives in parentheses. F LL The black cat is as big as the brown cat. (big) 1. The mountains are the beach. (not / warm) 2. The compact car is the sports car. (not / expensive) 3. Apple juice is orange juice. (healthy). 4. Sometimes Thai food is Mexican food. (hot) Complete the advertising slogans. Use the correct verb: look, smell, sound, or taste. 1. like a rose with our new Spring Flower perfume. 2. Eat at Antonio's Italian Restaurant. Our food is cooked in a restaurant, but it like it is cooked at home! 3. Are you learning English? Listen to our English-language CDs, and soon you will 4. like a native speaker. like a professional. Wear a Valenziani suit. 250 Unit 4 وزارة التعليم Ministry of Education 2024-1446 MG_01_COMBO_TEXT_2024.indb 250 30/4/24 2:05 AM

G READING Read the article. Answer the questions. وزارة التعليم 4 The Art of Advertising The Psychology of Advertising Instead of making claims about products, advertisements today often try to give people reasons to buy the products. This is where psychology-the study of how people think and behave comes in. Psychology is important to the way ads look. Advertisers use stories (e.g., the woman who made her family happy by buying the right soup, the man who was well-rested for his meeting after flying on the right airline) because people like to put themselves in stories. They use pictures more than words because we fantasize and daydream in pictures. Psychology is important to the stories that ads tell. According to psychologists, people in our society have certain needs. Ads try to show people that they can meet these needs by buying products. Here are some of these needs and ads that appeal to them: Friendship. We like to be part of a group of friends. Ads show us that if we drink a certain juice, we will belong to a group of friends who drink it too. Success. A car goes up a driveway to an obviously expensive house. The person driving this car has had a lot of success in life. If we buy the car, we will too. Escape. Sometimes our lives seem boring and we'd like to escape for a while. Car ads. that show people driving a car to the top of a mountain do this. So do the McDonald's ads that tell us that we "deserve a break today." Psychology even helps advertisers know who to advertise to. For example, children today have more and more influence on buying decisions. One mother says that her 6-year-old son kept asking her to buy a certain vacuum cleaner. He had seen the vacuum cleaner advertised during a children's TV show. 1. What are two things advertisers use in their ads? 2. Generally, what do ads try to show people? 3. What are three of the needs that ads appeal to? 4. How are companies today getting children to influence their parents on what to buy? Ministry of Education 2024-1446 MG_01_COMBO_TEXT_2024.indb 251 Unit 4 251 30/4/24 2:05 AM

4 The Art of Advertising H Use the correct form of the verbs in brackets. 1. The electric iron (invent) in 1882 by Henry W. Seeley in New York. His iron was heavy and took a long time to warm up. Other electric irons (also/ invent) including one from France, but it used a dangerous heating method. | 2. The safety pin (invent) and (patent) by Walter Hunt. It (make) (sell) by twisting a length of wire. The right to the patent for $400. 3. In ancient Egypt, the papyrus plant (process) and (use) as paper. It (make) from thin sheets of papyrus that (soak) in water, pressed together and then dried. 4. Smart classrooms (equip) with interactive boards, a computer console, digital projector, sound system, and video system. In many countries, a number of classrooms and seminar in this manner. State of the art technology rooms (updated) (install) and teachers (train) boards and pen and paper materials. to use it, replacing traditional Which products or brand names do you associate with these slogans? 252 Unit 4 وزارة التعليم 1. Think fast. 2. Think crunchy. 3. Style outside. Power inside. 4. We sell more cars than any other maker. 5. There is no comparison. 7. Time is nothing. 8. Live your life. 9. Smooth and reliable. Ministry of Education 2024-1446 MG_01_COMBO_TEXT_2024.indb 252 30/4/24 2:05 AM

وزارة التعليم J Look at the two ads for a watch and a pen. Answer the questions below. 09 09 20 02 40 1. What are four words that can describe each item? watch pen 2. Name two places where you can use each item. watch pen 3. How is a person likely to feel if he has each item? watch pen Ministry of Education 2024-1446 MG_01_COMBO_TEXT_2024.indb 253 30 4 The Art of Advertising Unit 4 253 30/4/24 2:05 AM

4 The Art of Advertising K WRITING You are going to launch a new soda for young people. Think about a catchy name. Think about features of the product and words that would make it appealing in an advertisement. List words that can be associated with: success, escape, and friendship in the boxes. The amazing new soda: Success Escape Friendship Now use some of the words to write an advertisement for the new soda. 254 Unit 4 ورية التعليم Ministry of Education 2024-1446 Psychology in Advertising with: The Amazing New Soda MG_01_COMBO_TEXT_2024.indb 254 30/4/24 2:05 AM

L Circle the right word. ! Look at (those/these) cameras. They're the best on the market. 1. (That/Those) tablet is very light, and (this / these) laptops are heavy. 2. (These/That) is (a / an) old-fashioned bicycle. 3. (This / These) is Hashim. He's (a / an) engineer. 4. (ThisThese) are my car keys, and (that those) are my house keys. 5. (A/An) famous artist painted (that those) painting. 6. Look at (that those) cars! They're (an / -) American cars. M Ask and answer about items in the shop. Use this/these or that/those. N وزارة التعليم calculator 1. sculptures 2. airplane 3. electric car What's that? OR What's this? 4. smartphones 5. computer users' magazine 4 The Art of Advertising It's a calculator. Write advertising slogans for the items in M. Turn the sentences into imperatives. Use your own ideas. You must buy one to make your math homework easier. Buy a Sun-Power calculator, and make math simple! 1. You should visit the museum to admire their beauty. 2. If you want to travel first class, you must book your seat early. 3. You should take it for a test drive. You'll feel its power. 4. Everyone needs them to get in touch quickly wherever you are. 5. This will help you keep up to date with the latest advice for computer users. Ministry of Education 2024-1446 MG_01_COMBO_TEXT_2024.indb 255 Unit 4 255 30/4/24 2:05 AM

4 The Art of Advertising O Complete the conversations with the correct possessive pronouns. 1. A: Whose trousers are these? Are they B: Yes, they're 2. A: Don't buy that dress, Sabah! It isn't B: Oh, yes it is. It's 3. A: Is that Mom's wallet? Ali? color. favorite. B: No, that isn't. Mom's wallet is in coat pocket. 4. A: Is this family's house, Mr. Morris? B: Yes, it's My wife and I bought it last year. P Circle the correct word. Omar: 1(Who's / Whose) blue bicycle is this? Is it 2 ( yours/your), Greg? Greg: No, it isn't 3 (my / mine). It's 4 (too / enough) small for me. It belongs to 5 (my / mine) younger brother. Omar: So 6 (who/which) bike is yours? Greg: That big black 7 (one / ones) near the wall. Omar: Hey! That looks sporty 8 (too / enough) to be a racing bike. Greg: Omar: Yes, it is. When I lived in the US, my friends rode 9 (their / theirs) bikes in races. Great! Why didn't you race, too? Greg: Omar: I didn't have a fast bike like 10 (their/theirs), but my uncle won a race on 11 (his / hers). Perhaps you'll win a race one day if you train hard 12 (too / enough). 256 Unit 4 وزارة التعليم Ministry of Education 2024-1446 MG_01_COMBO_TEXT_2024.indb 256 30/4/24 2:05 AM