Marketing Campaign Planning
Chapter 3 Marketing Strategies
3.3 Positioning for a Competitive Advantage
Positioning for a Competitive Advantage - Marketing Campaign Planning - ثالث ثانوي
PART 1
Chapter 1 Introduction to Marketing
Chapter 2 Consumer Behavior
Chapter 3 Marketing Strategies
Chapter 4 Products and Services
PART 2
Chapter 5 Planning for a Marketing Campaign
Chapter 6 Advertising and Public Relations
Chapter 7 Personal Selling and Sales Promotion
MARKETING MATTERS Businesses know that people usually consider a number of products or services as alternatives when they try to satisfy specific needs or wants
Positioning for a Competitive Advantage
Think about a few products that you buy regularly and one product that you recently bought, but which you don't usually buy
Bases for Positioning
Product Feature
product feature
Use or Application
Product User
Vfiat factors influence your decision-making process when you are deciding what brand of toothpaste to buy?
As a team, identify a new consumer product that has recently been introduced
MARKETING SCENARIO Attracting VIPs to the Riyadh races
What would happen if the company used a different pricing strategy
What is the reason for the company's pricing strategy
What services does the company provide
Product Classification
Competitors
Which of these factors do you think usually prove most useful for companies? Explain your answer
What are the six factors that companies consider when they are developing a positioning strategy
What is the aim of positioning a product or service
Selecting a Positioning Strategy
Consumer Perceptions
Competition
their image is important to consumers when they choose a brand to drink
How important is the image of places such as cafés, restaurants, and cinemas to you when you are deciding which one to go to
Business Environment
Evaluate the extent of the advantage that a company will gain from using competitive positioning relative to resources it has to invest in
Why do you think businesses should be cautious when using a competitive positioning strategy
What is a positioning strategy? What factors affect a company's decision about the specific positioning strategy it uses
Connect to the Real World A new bank in your community has asked the marketing team you work in to propose an idea for a successful market position
Make Academic Connections Communications
What three factors is a positioning strategy based on
What is a company's market position
